IVE’s Jang Wonyoung has officially become the new face of Italian luxury house Bulgari (BVLGARI).
On August 27, Bulgari unveiled Jang’s first official campaign image as its ambassador, announcing her as the brand’s newest muse. In the photo, Jang radiates elegance against a simple backdrop, captivating viewers with her crystal-clear visuals and signature aura. Fans worldwide quickly responded with excitement, praising her dazzling presence that rivals the brilliance of Bulgari’s iconic jewelry.
Speaking on her appointment, Jang shared, “With Bulgari, I want to awaken my inner potential and express myself more freely and boldly. Please look forward to this sparkling journey ahead.”
Her first official schedule as ambassador will be at the upcoming “Bulgari Kaleidos: Colors, Culture, and Craftsmanship” exhibition in Tokyo this September. Marking Bulgari’s largest showcase in Japan in a decade, the event will serve as a symbolic stage for Jang’s ambassador debut.
Meanwhile, IVE recently made their comeback on August 25 with their fourth mini-album “IVE SECRET.” The title track “XOXZ” — short for “Love you, good night, see you in dreams” — features lyrics co-written by Jang herself. This marks her second lyrical contribution following February’s “Attitude.”